Nathan Platter, MBA
Senior Data Analyst | Marketing Analytics Manager | Turning Complex Data into Growth-Driving Insights
Connect on LinkedIn
Transforming Data Into Action
Intrapreneur getting data out of the matrix and into growth-hungry action takers. With 10+ years of experience at Tubi and NBCUniversal, I've engineered 70+ user-friendly dashboards and uncovered $30M+ in revenue opportunities. I thrive on turning complex datasets into stories that drive real business outcomes.
At Tubi, I uncovered $33M in new revenue by leading the Salesforce–Redshift integration. At Sleep Number, I prevented a $70K overspend through targeted dashboards. Every project transforms raw data into insights that fuel growth.
Core Expertise
  • Tableau & Power BI
  • SQL & Python
  • Redshift & Databricks
  • ETL/ELT Pipelines
  • Data Visualization
Career Impact by the Numbers
$33M
New Revenue Uncovered
At Tubi through Salesforce-Redshift integration
70+
Dashboards Engineered
User-friendly analytics solutions deployed
620
Warm Accounts Identified
Boosting customer attribution from 62% to 91%
60%
Debugging Time Reduced
Through Redshift Radar Detection implementation
Tubi: Driving $33M in Revenue Growth
Salesforce Integration
Spearheaded Salesforce and Redshift integration revealing $33M in Gross New Revenue by identifying 620+ warm accounts.
Scalable CTR Metric
Developed Click Thru Rate metric using Databricks with SQL and Python, enhancing marketing and sales insights.
Tableau Administration
Serviced 120+ users managing 330+ dashboards, reducing ticket resolution from 3 hours to 20 minutes.
Super Bowl Retargeting
Curated comprehensive data feed enabling immediate retargeting of 26.8 million Super Bowl viewers through Braze on the same day.
Data Governance
Established robust practices ensuring PII confidentiality while controlling access to sensitive revenue forecasts.
Platter Analytics Co.: Building Scalable Solutions
01
ETL/ELT Pipeline Design
Built robust pipelines using SQL and dbt across BigQuery and Snowflake, enhancing data accessibility for 20+ clients.
02
Dashboard Ecosystems
Created scalable Tableau and Power BI dashboards aligning cross-functional teams, resulting in 30% efficiency increase.
03
Product Analytics
Led A/B testing and customer segmentation identifying $5M in potential revenue growth through targeted marketing.
04
Self-Serve Analytics
Developed semantic models empowering stakeholders to access insights independently, reducing reporting requests by 40%.
Peacock & NBCUniversal: Content & Ad Analytics
Premium Partner Expansion
Expanded Premium Partner Service by 18x while reducing development time by 93%, dramatically increasing operational efficiency and scalability.
Revenue Opportunities
Created advanced data visualization models identifying $60M to $140M in new advertising revenue opportunities within existing programs.
Customer Journey Models
Engineered comprehensive models analyzing viewing patterns, leading to enhanced targeting strategies for marketing campaigns.
Sleep Number & 3M: Enterprise Analytics Excellence
Sleep Number Corporation
$70K Overspend Prevention: Created dashboards preventing Marketing from overspending $70K on a national TV campaign in one specific market.
Gathered end-user requirements, joined data sources, validated reporting metrics, and presented deliverables to inspire project pipeline initiatives.
3M Business Intelligence
Automation Champion: Automated Data Architects' redundant tasks using Excel, Access, and Power Automate.
Reduced monthly audit from 10 hours to 3 minutes and Daily Refresh from 1.5 hours to 8 minutes. QA tested dashboards before official release.
Early Career: Building the Foundation
1
2012-2018: Data Analyst Consultant
3M, US Bank, Polaris, Carlson Travel
  • Elevated YoY revenue growth from 24% to 40% after overhauling partner measurement program
  • Saved clients $600K annually by facilitating dashboards detecting redundant expenses
  • Generated 1,800 monthly statements in 17 minutes via automation scripts
  • Saved coworkers 200 hours/month through task automation
2
2019-2020: SAP Concur
Market Development Representative
Explored sales role, excelling at building sales pipelines and drip campaigns beyond quota achievement.
Education & Continuous Learning
Master of Business Administration
LSU Shreveport
MBA, Data Analytics (July 2022)
Bachelor of Science
Metropolitan State University
BS, Finance, General (December 2013)
Certifications
  • Insurance Agent (Insurance Producer)
  • Advanced Pivot Tables

Honors & Awards: Team MVP September 2019, Rock Star Award, SCLA Recipient, Honor Society Recipient, Honored Listee
Let's Connect and Create Impact
Curious how data can spark growth in your organization? I'm passionate about turning complex datasets into actionable insights that drive real business outcomes. Whether you're looking to optimize operations, uncover revenue opportunities, or build a data-driven culture, let's explore how we can work together.
I apply data beyond the workplace by supporting community projects and helping others use analytics effectively. This passion drives me to continuously learn and adapt in this ever-evolving field.
Top Skills
  • Make.com
  • N8n
  • Anthropic Claude
  • Tableau & Power BI
  • SQL & Python
  • Redshift & Databricks